Building Brands · Reaching Consumers
021-34324182 marketing@tristarlimited.com
Pakistan · Since 1983

Building Brands. Reaching Consumers.

Founded in Karachi in 1983, we are a Pakistan-based business group with more than four decades of experience building brands, developing markets and creating lasting business partnerships.

Today, our focus spans consumer goods and renewable energy, bringing together our own brands, longstanding international partnerships and businesses developed for the Pakistani market.

Since 1983Founded in Karachi
All Major CitiesConsumer goods reach
40+ YearsBuilding businesses & brands
Indus TA branded distribution fleet
Consumer Goods · PakistanMarket knowledge, brand building and nationwide distribution.
Indus TA team discussing business strategy and market growth

A Pakistan-based business group built around brands and long-term relationships.

Founded in Karachi in 1983, our journey began in consumer goods and has evolved through more than four decades of entrepreneurship, diversification and long-term partnerships.

Today, our focus spans consumer goods and renewable energy, bringing together our own brands, longstanding international partnerships and businesses developed for the Pakistani market.

Connecting brands with consumers across Pakistan.

Our consumer goods portfolio reaches all major cities across Pakistan, through a combination of direct market coverage and an established network of distributors and channel partners.

We work with leading national retailers including Imtiaz, CSD and Carrefour, alongside prominent Local Modern Trade retailers across major markets.

About Indus TA

Distinct businesses. Shared commitment to quality.

Explore the companies bringing together our experience across consumer goods and commercial warehousing.

01 / CONSUMER GOODS

Indus TA Pvt Ltd

Building consumer brands, developing markets and creating long-term partnerships across Pakistan.

Explore Indus TA

Everyday products. Strong categories. Lasting consumer value.

Our portfolio brings together our own brands and internationally established names across hygiene, household care, shoe care, kitchen care, oral care and personal care.

Selpak tissue and hygiene product range

Selpak

A leading tissue and hygiene brand in our portfolio since 2013, representing one of our longest-standing international partnerships and an important part of our consumer goods business.

Trisa consumer care products

Trisa

One of our longstanding consumer brands, with roots going back to the beginning of our journey in 1983. Trisa was established with toothbrushes and hair brushes and represents more than four decades of our experience in consumer goods.

REX shoe care range

Rex Shoe Care

REX shoe care products designed to clean, shine and protect, including polish, liquid polish and shine sponges.

REX kitchen cleaning scrubbers and sponge

Rex Kitchen Cleaner

REX kitchen cleaning products for everyday scrubbing and grease removal, including stainless-steel spiral scrubbers and scouring sponges.

Connecting brands with consumers across Pakistan.

Over four decades in consumer goods, we have built a strong sales and distribution network designed to reach consumers across Pakistan. Our portfolio reaches all major cities across Pakistan, served both directly and through an established network of distributors and channel partners.

ImtiazCSDCarrefourLeading LMT Retailers
Explore Our Reach
Shopper selecting Selpak products in a modern retail store

Enduring businesses are built through enduring relationships.

Whether developing our own brands or working alongside international partners, our approach is centered on long-term growth, market understanding and strong execution.

More than forty years after our journey began, we continue to look forward — exploring new categories, strengthening existing businesses and building partnerships for the future.

Indus TA international partnership and trade network