01
Selpak
A leading tissue and hygiene brand in our portfolio since 2013, representing one of our longest-standing international partnerships and an important part of our consumer goods business.
Our Brands
Brands designed to become part of everyday life.
Our portfolio represents our commitment to quality, value and products designed for everyday consumer needs.
Our Portfolio
Own brands and established international names.
From brands developed for the local market to longstanding international partnerships, we continue to expand into categories where we believe we can create lasting consumer value.
Our consumer goods portfolio spans hygiene, household care, shoe care, kitchen care, oral care and personal care.
02
Trisa
One of our longstanding consumer brands, with roots going back to the beginning of our journey in 1983. Trisa was established with toothbrushes and hair brushes and represents more than four decades of our experience in consumer goods.
03
Rex
Our homegrown consumer brand established in 1986, beginning with shoe care and evolving over the years into a broader household care brand with an expanding portfolio of everyday cleaning products.
Brand Stories
Milestones that shaped the portfolio.
Trisa
Our journey began in 1983 with the production of Trisa toothbrushes and hair brushes in Karachi's S.I.T.E. industrial area.
Rex
Rex began with shoe polish and expanded in 2024 into household care with the launch of the Rex Dishwashing Range.
Selpak
Our partnership with Selpak strengthened our presence in Pakistan's tissue and hygiene category and continues today.
From Brand to Shelf
Strong brands require strong market execution.
Our sales teams, distribution partners and retailer relationships support availability and visibility across modern trade, local modern trade and traditional retail channels.
Explore Our Reach