01
Consumer Goods
A growing portfolio across household care, hygiene, shoe care, kitchen care, oral care and personal care.
Our Business
Building consumer businesses for the Pakistani market.
We combine brand development, market knowledge, retail relationships and nationwide distribution to build sustainable consumer businesses.
Business Model
From market opportunity to consumer availability.
Our consumer goods business spans the full path from identifying market opportunities and developing categories to building brands, managing retail relationships and distributing products nationwide.
This integrated approach helps us develop our own brands and work alongside international partners seeking sustainable growth in Pakistan.
02
Brand Development
We identify opportunities, develop products and categories, and build brands around the evolving needs of Pakistani consumers.
03
Sales & Distribution
Our sales and distribution capabilities connect our portfolio with modern trade, traditional retail and other channels across Pakistan.
04
Modern Trade
We work closely with leading retailers to build visibility, availability and sustainable growth for our brands.
05
International Partnerships
We build long-term relationships with international brands and business partners seeking to develop their presence in the Pakistani market.
Market Execution
Products become businesses when they win in the market.
Our consumer goods portfolio reaches all major cities across Pakistan, through a combination of direct market coverage and an established network of distributors and channel partners.
We work with leading national retailers including Imtiaz, CSD and Carrefour, alongside prominent Local Modern Trade retailers across major markets.
Our teams work closely with retailers and distribution partners to drive product availability, in-store visibility, merchandising and consistent execution at the point of sale across Modern Trade, Local Modern Trade and traditional retail channels.
Explore Our ReachBeyond Consumer Goods
A history of diversification and entrepreneurship.
Our entrepreneurial journey has extended beyond consumer goods over the years. In 1993, we diversified into textiles through the launch of the Image embroidery business, marking an important chapter in our group's history.
In 2023, we entered renewable energy, working with leading global solar technology companies including LONGi, JinkoSolar and Trina Solar.
View Our JourneyInternational Partnerships
Partner With Us